If you haven’t heard of Google+ yet, you might be okay. This according to market researcher Experian Hitwise.

It looks like Google+ saw a pretty strong drop in overall user traffic and time spent on the new social media site by the users that did return.

“Google+ had 1.79 million visits for the week ending July 23, a decrease of 3 percent compared with the previous week when the network had 1.86 million visits, Experian Hitwise reported”

The average visit was 10 percent shorter, down from 5 minutes 50 seconds to 5 minutes 15 seconds.

Google+ is the newest social media contender doing what it can to scrape some attention and, no doubt, money from Mark Zuckerberg’s almighty Facebook.

“Google+’s early growth has been meteoric, hitting the 20 million member mark in its first three weeks, according to data released last week by market researcher ComScore. If that data is accurate, Google would have doubled its membership in just one week. Google CEO Larry Page reported on July 14 that the social network had reached 10 million visitors and had received a “ton of activity” with more than 1 billion items shared and received each day.”

Via CNet.com